Welcome to the world of NAD*Premium by Jean Hick, where the vibrant energy of Paris and its fascinating atmosphere blend with the boundless passion of its founder Jean — sommelier, traveller, and eternal dreamer. 

Raised among the lively streets of the French capital, Jean learned to capture life's finest nuances and celebrate them with authentic flair. Exploring the borders of Europe — from romantic Venice...

to the dynamic streets of Bilbao...

to refined Geneva...

 and beyond — he drew inspiration from the cultures and traditions he encountered along the way, shaping a universe of unparalleled sensory experiences.

His pursuit of truth, balance, and excellence led him to discover the extraordinary potential of non-alcoholic beverages — a journey born from a deeply personal story. When his wife was advised to abstain from alcohol after a liver test, their relationship with wine and aperitifs changed forever. Until then, like many of us, they enjoyed a beer, a fine PDO wine, or a timeless Prosecco DOCG to mark moments of togetherness. That experience gave birth to a new vision — a different way to live pleasure, authentic and conscious — from which NAD*Premium was born : the new destination for those who seek joy without compromise.

Today, we invite you to raise your glass and explore our curated selection — the result of passionate research and collaborations with visionary producers who embody respect for nature, quality, and well-being.

Be ready to explore a universe of limitless sensations, where joy and
balance merge into a luminous and engaging experience.

MOVE WITH NAD*PREMIUM

because every sip is an emotion to be fully lived