Welcome to the world of The NAD*Non-Alcoholic Drinks by Jean Hick,
where the vibrant energy of Paris and its fascinating atmosphere
 blend with the boundless passion of its founder Jean —
sommelier, traveller, and eternal dreamer.

Raised among the lively streets of the French capital, Jean learned
to capture life’s finest nuances and celebrate them with
authentic flair. Exploring the borders of Europe —
from romantic Venice

to the dynamic streets of Bilbao

to refined Geneva

 and beyond — he drew inspiration from the cultures and traditions he encountered
along the way, shaping a universe of unparalleled sensory experiences.

His pursuit of truth, balance, and excellence led him to discover the
extraordinary potential of non-alcoholic beverages —
a journey born from a deeply personal story.
When his wife was advised to abstain from alcohol after a liver test,
their relationship with wine and aperitifs changed forever.
Until then, like many of us, they enjoyed a beer, a fine PDO wine, or
a timeless Prosecco DOCG to mark moments of togetherness.
That experience gave birth to a new vision — a different way to live
pleasure, authentic and conscious — from which The NAD* was
born : the new destination for those who seek 
joy without compromise.

Today, we invite you to raise your glass and explore our curated selection —
the result of passionate research and collaborations with
visionary producers who embody respect for nature,
quality, and well-being.

Be ready to explore a universe of limitless sensations, where joy and
balance merge into a luminous and engaging experience.

MOVE WITH THE NAD*

✨because every sip is an emotion to be fully lived.